Creating training content tailored to your niche can be a game-changer for businesses and professionals looking to share knowledge, connect with their audience, and generate passive income. In this insightful session, Roisin Skinner, a training consultant and event host, shared her step-by-step approach to building effective training resources, from identifying your niche to leveraging creative tools.

Start with Your Niche

The foundation of creating impactful training is understanding your niche. Roisin emphasised that your training should be broad enough to appeal to your audience while being specific enough to guide them along a unique learning path. To identify what resonates with your audience, she suggested simple yet effective methods like:

• Social media polls on platforms like Instagram or LinkedIn.
• Analysing the most engaging content from your email marketing.
• Reflecting on your existing skills, business, or job role.

She also recommended setting three key learning objectives for your training—what participants will gain by engaging with your content—and considering how you want your audience to feel after completing it. Do you want them to feel inspired, confident, or empowered? Defining these aspects ensures your training is not only informative but also impactful.

Generating Ideas for Training Topics

Struggling to narrow down topics? Roisin shared several creative approaches:

1. Google Trends: Discover what people are searching for in your field.
2. Mind Mapping: Jot down related ideas and refine them into actionable topics.
3. Audience Analysis: Understand the needs, knowledge levels, and preferences of your audience. Cater to a mix of beginners, intermediates, and advanced learners.

Her advice? Start small. You don’t need a comprehensive library of training immediately. Begin with one strong resource and build as you go.

A Tried-and-Tested Training Method

Roisin provided a straightforward framework for structuring training content:

1. What: Explain the topic.
2. Why: Highlight its importance.
3. How: Provide actionable steps or approaches.
4. Top Tips: Offer three practical takeaways.

This format ensures clarity, engagement, and value, no matter the training medium.

Leveraging Different Formats

Training can take many forms, and Roisin shared how to choose and create materials that align with your goals:

• PDFs: Perfect for how-to guides. Tools like Canva, JotForm, and Adobe Express make design and interactivity simple.
• Video: Ideal for complex topics. Platforms like Loom, QuickTime, and Vimeo are user-friendly options.
• Audio: Great for podcasts or voiceovers. Descript and Otter AI can also generate transcripts for added value.
• Slides: Useful for webinars and visual learners. Canva and Google Slides are accessible tools.

She encouraged blending formats to create a cohesive learning experience. For example, combine slides with a downloadable PDF or a video demonstration.

Balancing Passive Income with Training

For those exploring passive income, Roisin suggested creating downloadable, paid resources like in-depth training PDFs. These materials require an upfront time investment but can become a long-term revenue stream once established.

A People-Centred Approach

Roisin reminded everyone that training is ultimately for people. Whether you're creating resources for large organisations or small businesses, consider the needs, preferences, and learning styles of your audience. Think about how you’d like to receive training, and design accordingly.

This session was packed with actionable insights and practical advice, perfect for anyone looking to create meaningful training in their niche.

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