Level-up your Mindset, Leadership and Digital Skills 

Learn the importance of visual branding and how it impacts businesses.

You'll learn:

Understanding the importance of brand identity and when, and how to invest money smartly when going through the branding journey.

Vernette's session will demonstrate how AI can be used across many areas for digital marketing and also to enhance productivity for entrepreneurs. She will also be providing a short demonstration of some of the AI tools to give examples.

You'll learn:

- To know if AI is needed in your current business- To understand what it can and can't do

- To broaden awareness of its presence in the future

- To be able to get started with AI.

Think of someone’s never ending elevator pitch that goes on and on. By the time that person has stopped talking, you've forgotten most of what they said.

If you're lucky, you remembered the first three points. But what if only one thing about you stuck in people's heads?

So what’s your hook? What do you want people to remember about you? And how can you make it easy for your community to give you referrals and introduce you to new clients?

This session will cover: Real life (and fun) examples of what people are known for.

The benefits of becoming known as the ‘go to’ person.- Tips on how to define your special superpower and start sharing it with the world.

You will come away with some simple action steps you can use to build your own ‘go-to’ momentum and get known.

The overwhelm of using social media to market your business is real, especially as a solo business owner.

Ella's session will focus on ten things you can do to make running your social media accounts easier from content creation, ways to be more efficient with posting and growing your audience strategically. 

Ella's aim is for solopreneurs in the audience who run their own social accounts to feel less overwhelmed and feel that their social media activity is converting.

This will be a session focused on organic social media. Ella's 10 tips will focus on customer persona, content strategy and planning, using a chosen platform features with confidence, how to use insights, repurposing content, engagement strategies and more.

Mel will look at how women can use stories from their lives and careers to build their personal brand and attract both clients and new industry connections.

You'll learn:
- how career paths have changed in recent years

- how to recognise and harness happenstance moments to create and maximise opportunities

- practical tips on how to promote yourself online without being salesy and gross

Lucy's mission is to support and empower women in the industry through events and networking opportunities. With over 10 years of experience in the field, Lucy has a wealth of knowledge and experience to share, and is dedicated to helping women succeed in their careers.

As the event host of Digital Women Live, Lucy will be leading the event and facilitating networking opportunities, as well as providing guidance and support to attendees throughout the skills fest!