Level up your Digital Skills 

 Inspiration, Advice, and Tools for Women in Digital Business

Play Detective: Find Your Ideal Customers audience research customer insights ethnographic targeting marketing strategy small business growth

Understanding your audience is the cornerstone of effective marketing, but how do you get started when resources are limited? Jessica Williams Chadwick's insightful session helps small businesses...

Continue Reading...
Leveraging Market Research to Drive Business Growth business growth planning customer insights data-driven marketing market research strategies marketing analytics tools

Why Research is the Key to Smart Marketing

Market research isn’t just a box to tick—it’s a powerful tool to uncover opportunities, identify challenges, and refine your strategies....

Continue Reading...
Marketing in a Tech-Driven Era: Analytics, Privacy, AI, and Advertising conversion tracking customer insights data-driven marketing digital analytics google analytics

Navigating the complexities of modern marketing requires a strong grasp of analytics, compliance with privacy standards, and leveraging technology for competitive advantage. This guide looks...

Continue Reading...
DIGITAL WOMEN NEWSLETTER
Get actionable advice, the latest digital updates, and info about events and offers in your inbox. 

Stay connected with Digital Women and receive exclusive insights, tools, and updates to keep your business thriving. Sign up today and start your journey to digital success.

You're safe with me. I'll never spam you or sell your contact info.