Level up your Digital Skills 

Creating training content tailored to your niche can be a game-changer for businesses and professionals looking to share knowledge, connect with their audience, and generate passive income. In this...

Understanding your audience is the cornerstone of effective marketing, but how do you get started when resources are limited? Jessica Williams Chadwick's insightful session helps small businesses...

Cybersecurity incidents can strike at any time, often when least expected. Penny Gamble, an experienced digital marketer and cybersecurity advocate, shared practical advice on what to do...

Social listening is often seen as a tool for tracking mentions and monitoring competitors, but as Tina Thompson explored in her session, it can be so much more. Social listening allows businesses...

Creating an inclusive workplace isn’t just a goal; it’s a necessity for fostering happier, more productive teams. Tania Gerard, founder of Tania Gerard Digital, shared powerful insights...

Crafting a cohesive and powerful online presence is not just about being seen. It is about being remembered. Christine Gritmon, a personal branding coach, shared essential steps for branding your...

Living a life guided by your core values is a powerful way to find fulfilment and achieve meaningful success. Dolores Andrew, a wellness trainer and holistic life coach, emphasises the importance...

If you're looking to improve your local business visibility, Google Business Profile (GBP) is a powerful and often underutilised tool. While many businesses focus on traditional social media...

Creating a standout brand is essential for small businesses looking to connect with their audience and build trust. Branding goes beyond a logo or a colour palette—it's about crafting a...

Life can often feel like a juggling act, with work, family, health, and personal goals all vying for attention. In her insightful Lunch and Learn session, Katie Lamond shared a powerful tool to...

Innovation starts with a mindset, not a technical skill set. It's not about having all the answers or being an expert in the latest tools. Instead, it's about curiosity, adaptability, and the...

AI is no longer a futuristic concept; it is firmly embedded in our daily lives, reshaping the way we work, learn, and interact. However, for businesses and individuals alike, the question remains:...

Why Research is the Key to Smart Marketing

Market research isn’t just a box to tick—it’s a powerful tool to uncover opportunities, identify challenges, and refine your strategies....

Navigating the complexities of modern marketing requires a strong grasp of analytics, compliance with privacy standards, and leveraging technology for competitive advantage. This guide looks...

Artificial Intelligence (AI) has transformed from an abstract concept into a practical tool accessible to businesses of all sizes. While AI might sound overwhelming at first, it offers a range of...

Social media is a powerful tool for solopreneurs, but managing it alongside the demands of running a business can often feel overwhelming. From planning content to engaging with your audience,...

Running a business often means wearing multiple hats, from creating content to managing operations, all while trying to stay ahead in a competitive market. For many entrepreneurs, the idea of...

Rebranding can feel daunting, but it’s also an opportunity to reflect, refine, and step into your next chapter with confidence. At Digital Women, we recently took on the challenge of...

Setting goals for the year ahead is essential for personal and professional growth. It does not have to be a complicated process. With a clear, practical system, you can create meaningful goals and...

Social media marketing evolves quickly, and not everything that worked last year will still deliver results. Some practices and tools can hold your strategy back rather than drive it forward....

The start of a new year is the perfect time to take a fresh look at your digital business. Whether you're just getting started or you’ve been running your business for years, having a...